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Case study: mid-sized financial services firm, 100-150 staff

Client questions

  • How big is my market opportunity in the UK small business sector?
  • How does my target market break down into segments, so I can design the right marketing approaches?
  • Who are my best immediate sales prospects?

Beeline B2B provided:

  • Addressable market sizing, in terms of numbers of SMEs and their purchasing power for the client’s products
  • Segmentation of SMEs meeting the client’s target criteria – identifying the ‘sweet spots’ by industry, size, suppliers, financial strength and business maturity
  • Delivery of an extensive prospects list, with a range of profiling data, for use in the client’s direct marketing campaign

Case study: executive development training company

Client questions

  • Which types of organisations across the UK already use the kind of service I offer?
  • Which businesses, public bodies and not for profit enterprises are like these in my local area, so I can target them?

Beeline B2B provided:

  • Identification of organisations already taking the service
  • Analysis of characteristics for those most likely to buy
  • Listing of organisations fitting these characteristics in the client’s local region, with profiling and contact information