Case study: mid-sized financial services firm, 100-150 staff
Client questions
How big is my market opportunity in the UK small business sector?
How does my target market break down into segments, so I can design the right marketing approaches?
Who are my best immediate sales prospects?
Beeline B2B provided:
Addressable market sizing, in terms of numbers of SMEs and their purchasing power for the client’s products
Segmentation of SMEs meeting the client’s target criteria – identifying the ‘sweet spots’ by industry, size, suppliers, financial strength and business maturity
Delivery of an extensive prospects list, with a range of profiling data, for use in the client’s direct marketing campaign
Case study: executive development training company
Client questions
Which types of organisations across the UK already use the kind of service I offer?
Which businesses, public bodies and not for profit enterprises are like these in my local area, so I can target them?
Beeline B2B provided:
Identification of organisations already taking the service
Analysis of characteristics for those most likely to buy
Listing of organisations fitting these characteristics in the client’s local region, with profiling and contact information
