About

Bill Mansfield,

Founder and
Managing Director

After a long career leading business development analytics in large organisations, I set up Beeline B2B because I believe that small and medium-sized enterprises deserve the same data and analytics as large ones.

SMEs usually don’t have time or resource to build teams internally, and Beeline B2B is there to help with affordable insights for their B2B business growth.

Beeline B2B is also there for business units within large enterprises – even if there is data science resource in your head office, it can be difficult to get access to it in your own part of the enterprise.

I’m proud that we can give talented people at the start of their careers the chance to build their data science and business skills through the Beeline B2B Academy.

Our Team: Beeline B2B Academy 2022

Swaroop Pagonda

Beeline B2B Webscraping and Natural Language Processing (NLP) Associate

Already held a degree from R V C E (Rashtreeya Vidyalaya College of Engineering, Bangalore) in Telecommunication, undertaking a Masters in Applied Data Science at the University of Essex.

“With my internship in Beeline B2B, I have learnt how the digital world is endless to build strategies using AI/ML. This programme has given me a great platform to scale up my analytics career.”

In 2022, we were proud to host five Lancaster University
MBAs in Beeline B2B:

The team did an 8 week assignment looking at Beeline B2B’s market and strategy, and they produced a report which, as well as being of value to the business, placed them as the top MBA team in the Business School (beating seven other teams).
They picked up on some of the themes in their work in producing the Blog on this website. In 2022, Beeline B2B also hosted Swaroop Pagonda for an eight week MSc assignment:

Our Team: Beeline B2B Academy 2021

One of the interns who spent time in Beeline B2B

Abdullah Mansoor

Beeline B2B Sales & Marketing Strategist
Masters of Business Administration at University of Essex

Responsible for Beeline’s marketing strategy in the company’s launch phase. Background in Computer Science and SME Management used to operationalise strategy and plans.

“Working in Beeline B2B has enabled me to use my knowledge in Strategic Partnerships and B2B Sales, and has given me a perfect avenue for the application of my MBA learnings”

Sam Carter

Beeline B2B Marketing & Business Development
International Business Management at Lancaster University/Comillas Pontifical ICADE, Madrid

Responsible for Beeline’s market opportunity and value proposition in the company’s start-up and launch phase. Developed the website content for launch.

“This hands-on internship balanced invaluable expert business knowledge with real responsibility.”

Intern who spent time in Beeline B2B Ltd
One of the interns who spent time in Beeline B2B

Yuxuan Li

Beeline B2B Data Analyst
BSc Financial Mathematics at Lancaster University

Responsible for creating Beeline’s data analysis and segmentation tools.
“A perfect opportunity for me to understand the role of a data analyst in a growing organisation. It has confirmed that this is the field that I wish to pursue in the future.”

Ahmad Bashir

Beeline B2B Operations Lead
BSc Management Information Systems at American University of Sharjah 
MSc Business Analytics at University of Essex 

Responsible for operations including prospecting, data cleansing and enrichment; analytics and insight reports for clients.

“From this internship I have benefitted from seeing the stages involved in transforming data into commercially valuable insight”

One of the interns who spent time in Beeline B2B

Career Successes For Class of 2021

In 2022, we were delighted to hear that our class of the previous year has been successful in landing roles in major analytics and consulting companies, including Deloitte, Amazon, AEDAS and TfL

What’s with all the bees?

How do you find the best opportunities so your business can thrive?

Bees can teach us a thing or two.

Every day, dedicated ‘scout’ bees search their local area, taking intelligence back to the hive about the best sources of nectar and pollen.

The bee colony can then to ‘take a beeline’ to the best spots. Much more efficient than randomly foraging from flower to flower.

Bees thrive because they invented their own data science millions of years ago…

Let Beeline B2B be your guide so you know where to grow.

Metaphor for why knowing where to grow helps your business thrive

Case study: mid-sized financial services firm, 100-150 staff

Client questions

  • How big is my market opportunity in the UK small business sector?
  • How does my target market break down into segments, so I can design the right marketing approaches?
  • Who are my best immediate sales prospects?

Beeline B2B provided:

  • Addressable market sizing, in terms of numbers of SMEs and their purchasing power for the client’s products
  • Segmentation of SMEs meeting the client’s target criteria – identifying the ‘sweet spots’ by industry, size, suppliers, financial strength and business maturity
  • Delivery of an extensive prospects list, with a range of profiling data, for use in the client’s direct marketing campaign

Case study: executive development training company

Client questions

  • Which types of organisations across the UK already use the kind of service I offer?
  • Which businesses, public bodies and not for profit enterprises are like these in my local area, so I can target them?

Beeline B2B provided:

  • Identification of organisations already taking the service
  • Analysis of characteristics for those most likely to buy
  • Listing of organisations fitting these characteristics in the client’s local region, with profiling and contact information