We know that you are the expert in your own market.
But could you know even more? Could you target better, win more business, save time, energy and expense?
We expand what you know with up-to-date, reliable, and comprehensive data and analysis, and we bring you expertise in how to use this insight to drive your business results.
Market Opportunity
We use best in class B2B databases and our in-house analytics tools to quantify your market opportunity. How big is your ‘addressable’ market? How many potential buyers are out there and what’s their purchasing power? How does the market break down by turnover, profitability, or number of employees?
Market Segmentation
Our market segmentation tools ‘slice and dice’ data about your market so that we can identify and size ‘hot spots’ revealed through the analysis. We have a huge range of factors against which we can segment, so you can be precise in your marketing and sales targeting.
Market Prioritisation
We have the capacity to analyse many markets simultaneously, so that you can prioritise and allocate resources in line with relative market opportunity.
Peer Group Benchmarking
We can identify and analyse your ‘peer group’, so you can compare your business with others. How do you ‘benchmark’ your business to your competitors?
‘Ideal Client’ Profiling
We analyse your existing clients to compare them with what we would expect in your market (‘indexation analysis’). From this we can measure what is distinct about your clients, and find ‘lookalikes’ for your sales and marketing focus.
Prospect Profiling
We hold a wide range of data about each business, enabling you to profile your prospects in detail so that you can shape your marketing and sales approach.
Prospect Prioritisation: ‘Propensity to Buy’ Analysis
We rank your prospects according to likelihood to buy, calculated using data from our B2B databases.
Prospect Filtering
We can ‘cleanse’ your prospect list – check that they are active businesses, and are in a sound financial position. This helps you to be precise in your targeting, supporting your efficiency and your sales success.
Prospect Tracking
We can track your prospects through time – look at their growth, business changes, and day to day developments relevant to your business. This allows you to pick up the ‘triggers’ for new sales opportunities, and to detect risk to your existing business.
Client Data Enrichment
We ‘match’ your clients against our B2B databases, enabling you to source valuable new information to deepen your client understanding and be proactive about changing client needs.
Client Profiling
We analyse your clients, and compare them with what we would expect in your market. This allows you to quantify what’s different about your clients, insight which you can use to design relevant marketing campaigns.
Client Incremental Sales Targeting
We analyse your clients to identify which ones have increased their need for what you offer, and are in a good financial position to purchase – supporting your up-sale or cross-sale campaigns.
Client Tracking
We monitor your clients on a real time basis, to alert you about business changes, growth and announcements to pick up implications for your future sales and client retention.
‘Beeline B2B’s expertise in data and insights was tremendous in helping to identify specific industries, locations and key prospects, to help build my new business pipeline. This service saved me so much time and was an invaluable business investment. I highly recommend BeelineB2B for any business operating in the B2B environment.’
Czarina Charles, Managing Director, Flourish Careers Ltd.
We give you insights about your markets, prospects, and clients so you know where to grow, knowledge to help you thrive.